VOLVO TRUCKS POWERTRAIN 2016

Art Direction for a social media and digital ad campaign launching Volvo Trucks' new powertrain products. Utilized engaging content and narrative-driven advertising designed to educate the brand’s social media communities about Volvo Trucks' new powertrain features and influence decision-makers. Campaign revolved around a series of six short videos highlighting benefits of client's powertrain product. Oversaw and co-wrote scripts, worked with Creative Director on ideation and storyboards, oversaw all Voice-overs, animation and all aspects of design. 

Brandon Willett - Art Direction, Design, Copy, Storyboarding
Ron Edelen - Creative Direction
Madison Dixon - Design
Ben Laun - Copy
Alex Runde - Motion graphics