SLUMBERKINS

Slumberkins® sells products, books and educational tools that help promote early emotional learning and growth, through affirmations, stories, and creature characters. 

We created animations for each of their ‘creatures,’  launched both their Pinterest and TikTok channels with the goal of product awareness to the new platform’s audiences. For Pinterest we chose to lean heavily on the educational aspects of the product and show off their educational tools and emotional development benefits. For TikTok, we kept it bright and fun to align with the general use of the platform, and depended heavily on UGC and TikTok trends. Our team created custom Slumberkins testimonial videos that yielded a 500% increase in ROAS in just 4 weeks.